Zoho Social: Uses, Features and Price

Social media marketing encompasses a wide range of activities, including content scheduling and publication, audience listening and engagement, and performance analysis across social networks. Zoho Social is a comprehensive social media management tool designed for businesses and agencies to help them manage their social media presence more effectively.

It offers several key features

1. Multiple Channel Management: Zoho Social allows users to manage multiple social media channels like Facebook, Twitter, Instagram, LinkedIn, and Google My Business from a single platform.

2. Scheduling and Publishing: Users can schedule posts to be published at specific times, or let Zoho Social choose the optimal posting times. It also allows bulk scheduling and supports a calendar view for easier management of content.

3. Real-time Monitoring: The tool provides real-time updates on what's happening on your social channels, enabling you to monitor keywords, track mentions, and respond to comments or messages promptly.

4. Analytics and Reports: Zoho Social offers detailed analytics that helps in tracking performance and engagement metrics. These insights can assist in understanding audience behavior and refining social media strategies.

5. Collaboration Features: Teams can collaborate on content, share ideas, and approve posts within the platform. This is particularly useful for agencies or larger teams working on social media strategies.

6. Integration with Other Zoho Products: As part ofthe Zoho suite, it can be integrated with other Zoho products, like Zoho CRM,for a more streamlined workflow.

7. Mobile App: Zoho Social also offers a mobile app, allowing users to manage their social media presence on the go.

This tool is suitable for businesses of all sizes and offers various plans, including a free edition with limited features, making it accessible for small businesses or individuals just starting with social media management.

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Not every app can be without its strengths and downsides:

Let’s take a look at them

Pros

Bulk upload

Scheduling

Multi-platform access

Analytics

AI

One time post on all platforms

Activity Tracking

Brand Tracking

Cons

Limited quantity of schedule posts

Pricing can be an issue for Very small companies

The best things come with a cost, let’s take a look at the pricing:

·       This package contains one brand, one team member, the default URL shortener from Zoho Social, and the zShare browser plug-in—all for free.

·       The standard plan includes one team member, onebrand across nine channels, six social media accounts (one each on Twitter, Instagram, Facebook, LinkedIn, and Google My Business), and standard features for fifteen dollars per month (or ten dollars per month if paid annually).

·       For a professional account with one users, one brand, seven channels, eight social media channels, a publishing calendar, custom audience targeting, bulk scheduling, and more, the monthly fee is $40 (or $30 if paid annually).

·       With the premium plan, you can expect 10 brands channels for $65 per month (or $40 per month when paid annually), 3 teammembers, all the features of the Professional plan plus your agency's name, logo, favicon, and custom domain, individual invite emails for clients, reports that reflect your brand, and much more.

·       Agency: $230/month for 10 brands or $200/month for yearly billing for 5 team members and all of premium’s features.

·       AGENCY PLUS: $320/month for 20 brands (100 channels) or $300/month for yearly billing for 5 people and all of the Agency's features.

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